A — Business Goals & Purpose
Describe your company in a few sentences.
How do you plan to measure the success of your website?
B — Target Audience & User Experience
Who is your ideal customer or target audience?
Demographics, location, interests, income level, occupation, etc.
What does your target audience expect from your website?
What websites do you admire and what do you appreciate about them?
List 1–3 URLs and describe what you like.
C — Content & Design
What types of content do you plan to publish?
Preferred colors, fonts, and overall design style?
D — Technical Details
Specific SEO goals or strategies in mind?
E — Website Redesign (only if you have an existing site)
Strengths and weaknesses of your current website?
What do you want to keep or improve?
Overall purpose of this redesign?